Stephen Tracy – A Complete Introduction to Online Market Research

Stephen Tracy – Award Winning Data Analyst, Storyteller, COO, 10+ Years XP

I have 10+ years of experience working and teaching in the field of data analytics, market research and data visualization. I spent the first 7 years of my career working in-house at a number of global ad agencies where I built and led teams of data analysts, scientists and engineers. More recently I was the regional managing director at a global research firm where I led a regional staff of 50+ employees as well as a US$10 million P&L. I’m currently the COO at an exciting data start-up based in Singapore. I’m also a passionate speaker, coach and trainer, and I have given talks to more than 10,000 people over the years on topics related to data analytics, research and data visualization.
Learn how to effectively conceptualise, design, execute and apply quantitative online research like a PRO!

What you’ll learn

Get an overview of the market research industry
Learn how to design better surveys that don’t bias or steer respondents
Learn how to program surveys using industry standard tools like Qualtrics
Learn how to clean and process your data
Learn how to effectively visualize and analyze your data
Learn how to make better, and faster business decisions through online market research


Some exposure to using Excel
Some experience designing a survey questionnaire is good to have, but not required


Allow’s face it, organisations need to scoot today to keep a competitive edge, and also the significance of making data-driven choices is now a need for any kind of organisation to survive. Possession of standard understanding as well as abilities in marketing research is quickly coming to be the norm for everyone across the business, not simply those who have “study” in their title. Whether you operate in advertising, funds, HR, and even if you’re a student preparing to get in the workforce, recognizing exactly how to create and also perform market research is crucial.

I designed this course based upon greater than ten years of knowledge and also experience working straight in the research study industry. I have actually operated in both the buy and sell-side of study, therefore I recognize the difficulties individuals encounter when trying to get answers to their vital business inquiries with marketing research.

This course focuses on one certain type of research, which is on the internet marketing research where you accumulate information with mobile or online studies. Online research study can obtain you scaled data quick, however little blunders in your research study layout can have massive effects for information high quality.

Throughouts 30+ lectures and also 6 hours of on-demand video training, we’ll cover everything you require to understand in order to end up being an on-line marketing research PRO, consisting of:

What are the different types of market research, as well as just how is quant online research various

How to unpack your research objective

Questionnaire design

Survey programming

Conducting fieldwork

Data cleaning and processing

Data analysis and interpretation

Who this course is for:

Product Owners
Business Consultants
Business Strategists
Aspiring Researchers or Data Scientists
Anyone interested in how to design and execute better surveys

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Download Size: 5.07 GB

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